Profy Countdown Timer: Visible on Live site
Join to get first looks, behind the scenes previews, and exclusive early episode access.
What is all about
Deciphering the Image is a cinematic docu-series created by Telly Award-winning director Yavi Reyes, a Latina creative reshaping what it means to lead behind the camera. In a space traditionally dominated by male voices, Yavi brings a new perspective—one rooted in strategy, storytelling, and substance.
Each episode breaks down the psychology behind the image—how styling, set design, and creative direction become tools for self-definition. Co-edited by Emmy-winning cinematographer Hugo Quizhpi, the series blends visual artistry with intentionality to explore how identity is constructed, challenged, and ultimately owned.
Season 3 invites viewers to look deeper: It’s not just about how things look. It’s about why it matters—and who’s telling the story.
WHY
YOU'LL LOVE IT
Discover the plan that shapes powerful brand stories.
Get exclusive first looks before each episode drops
Access Yavi Reye's moodboard process
Hear real voices from the creative team
See how emotion becomes strategy through visual
storytelling.
Step into the story
Created by Yavi Reyes, Telly Award-winning director.
Filmed and edited by Hugo Quizhpi,
Emmy Award-winning cinematographer.
Revealing how strategy, mood, and visual storytelling build unforgettable brands before a single frame is captured.