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S3:E2 - Styled to Speak: Cause-Driven Fashion Photography in Times Square

  • Aug 6
  • 1 min read

Updated: Sep 12




Times Square can drown out almost anything — except intention.


That day, the loudest thing wasn’t the billboards or the traffic. It was CEO, Mildred Gonzalez and her team standing for a cause too important to be lost in the noise.


This was more than a photoshoot. It was an act of positioning. By placing a message on one of the most visible stages in the world so it could be seen, felt, and remembered.

When Gala Drama billboard lit up for the first time, no one on the team had seen it yet. The reaction (hugs, tears, quiet pride) was proof that cause-driven fashion photography, when styled with purpose, can shift how people see an issue.


Moments like this are rare, but their ripple can be lasting.

If you had the loudest stage in the world, what would you choose to say?



Final Images displayed in Times Square.

Watch the Gala Drama Times Square Billboard Campaign.


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